/* Shared styles for both media kit pages */
* { box-sizing: border-box; }
html, body { margin: 0; padding: 0; background: var(--cream-50); color: var(--ink-900); font-family: var(--font-body); }
a { color: inherit; text-decoration: none; }

/* Override global h1 rule so dark-hero titles render in cream */
.mk-hero h1 { color: var(--cream-50); }

.mk { max-width: 1100px; margin: 0 auto; padding: 32px; }
.mk-top { display: flex; justify-content: space-between; align-items: center; padding-bottom: 14px; border-bottom: 1.5px solid var(--ink-900); margin-bottom: 32px; }
.mk-back { font-size: 13px; font-weight: 700; color: var(--maroon-600); }
.mk-back:hover { color: var(--honey-600); }
.mk-stamp { display: inline-flex; align-items: center; gap: 8px; padding: 5px 12px; border: 1.5px solid var(--ink-900); border-radius: 999px; font-size: 11px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; background: var(--paper-0); }
.mk-stamp .dot { width: 8px; height: 8px; border-radius: 50%; background: var(--honey-500); border: 1.5px solid var(--ink-900); }

/* HERO */
.mk-hero { background: var(--stage-bg); color: var(--cream-50); border-radius: 22px; padding: 56px 48px; position: relative; overflow: hidden; margin-bottom: 32px; }
.mk-hero::after { content: ""; position: absolute; inset: 0; background-image: url("../assets/paper-grain.svg"); opacity: .12; pointer-events: none; }
.mk-hero-eyebrow { font-size: 11px; letter-spacing: .22em; text-transform: uppercase; font-weight: 800; color: var(--honey-400); }
.mk-hero-title { font-family: var(--font-display); font-size: 96px; line-height: .88; letter-spacing: -.02em; margin: 12px 0 12px; color: var(--cream-50); }
.mk-hero-title em { color: var(--honey-400); font-style: italic; }
.mk-hero-sub { font-size: 18px; line-height: 1.5; color: var(--cream-100); max-width: 540px; }
.mk-hero-bee { position: absolute; right: 30px; top: 30px; width: 180px; transform: rotate(15deg); opacity: .85; }
.mk-hero-stats { display: flex; gap: 56px; margin-top: 40px; }
.mk-hero-stats > div { font-size: 11px; letter-spacing: .18em; text-transform: uppercase; font-weight: 800; color: var(--honey-200); }
.mk-hero-stats > div strong { font-family: var(--font-poster); font-style: italic; font-size: 64px; line-height: 1; color: #F5C242; -webkit-text-stroke: 2px var(--ink-900); text-shadow: 4px 4px 0 #6E1C26, 4px 4px 0 var(--ink-900); transform: skewX(-5deg); display: block; margin-bottom: 6px; letter-spacing: 0; text-transform: none; }

/* SECTION HEAD */
.mk-section { padding: 40px 0; border-bottom: 1.5px dashed var(--ink-700); }
.mk-section:last-of-type { border-bottom: none; }
.mk-eyebrow { font-size: 11px; letter-spacing: .22em; text-transform: uppercase; font-weight: 800; color: var(--maroon-600); }
.mk-h2 { font-family: var(--font-display); font-size: 40px; line-height: 1; letter-spacing: -.02em; margin: 6px 0 8px; }
.mk-h2 em { color: var(--maroon-600); font-style: italic; }
.mk-lead { font-size: 16px; line-height: 1.6; color: var(--ink-700); margin: 0 0 28px; max-width: 640px; }

/* AUDIENCE BLOCK */
.mk-audience { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.mk-aud-card { padding: 24px; border: 1.5px solid var(--ink-900); border-radius: 14px; background: var(--paper-0); }
.mk-aud-card h3 { font-family: var(--font-display); font-size: 22px; margin: 0 0 16px; line-height: 1; }
.mk-bar-row { display: grid; grid-template-columns: 90px 1fr 50px; align-items: center; gap: 10px; margin-bottom: 8px; font-size: 13px; }
.mk-bar { height: 10px; background: var(--cream-200); border-radius: 999px; border: 1.5px solid var(--ink-900); position: relative; overflow: hidden; }
.mk-bar-fill { position: absolute; left: 0; top: 0; bottom: 0; background: var(--honey-500); }
.mk-bar-num { text-align: right; font-weight: 700; font-family: ui-monospace, monospace; font-size: 13px; }

/* FORMATS */
.mk-formats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.mk-fmt { padding: 22px; border: 1.5px solid var(--ink-900); border-radius: 14px; background: var(--paper-0); box-shadow: var(--sh-1); position: relative; }
.mk-fmt.feat { background: var(--honey-200); }
.mk-fmt-tag { font-size: 10px; letter-spacing: .18em; text-transform: uppercase; font-weight: 800; color: var(--maroon-600); }
.mk-fmt h3 { font-family: var(--font-display); font-size: 26px; line-height: 1; margin: 6px 0 8px; }
.mk-fmt p { font-size: 13px; line-height: 1.55; color: var(--ink-700); margin: 0 0 14px; }
.mk-fmt .price { font-family: var(--font-display); font-size: 28px; color: var(--ink-900); line-height: 1; }
.mk-fmt .unit { font-size: 11px; color: var(--ink-500); letter-spacing: .12em; text-transform: uppercase; font-weight: 700; margin-top: 2px; }
.mk-fmt-note { font-size: 11px; color: var(--maroon-600); margin-top: 14px; font-style: italic; }

/* PAST WORK */
.mk-past { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; }
.mk-brand { aspect-ratio: 1/1; border: 1.5px solid var(--ink-900); border-radius: 12px; background: var(--paper-0); display: flex; align-items: center; justify-content: center; font-family: var(--font-display); font-size: 22px; color: var(--ink-700); padding: 14px; text-align: center; line-height: 1.1; flex-direction: column; }
.mk-brand em { font-style: italic; }
.mk-brand small { display: block; font-family: var(--font-body); font-size: 10px; color: var(--ink-500); letter-spacing: .12em; text-transform: uppercase; font-weight: 700; margin-top: 6px; }

/* PROCESS */
.mk-process { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; counter-reset: step; }
.mk-step { padding: 22px 22px 26px; border: 1.5px solid var(--ink-900); border-radius: 14px; background: var(--paper-0); position: relative; }
.mk-step::before { counter-increment: step; content: counter(step, decimal-leading-zero); font-family: var(--font-display); font-size: 30px; color: var(--honey-600); position: absolute; top: 14px; right: 18px; opacity: .55; }
.mk-step h4 { font-family: var(--font-display); font-size: 20px; line-height: 1; margin: 0 0 8px; }
.mk-step p { font-size: 13px; line-height: 1.55; color: var(--ink-700); margin: 0; }

/* CTA */
.mk-cta { background: var(--maroon-600); color: var(--cream-50); padding: 48px; border-radius: 22px; margin-top: 24px; position: relative; overflow: hidden; }
.mk-cta::after { content: ""; position: absolute; inset: 0; background-image: url("../assets/paper-grain.svg"); opacity: .12; }
.mk-cta-inner { position: relative; display: grid; grid-template-columns: 1fr auto; gap: 32px; align-items: center; }
.mk-cta h2,
.mk-cta .mk-h2 { font-family: var(--font-display); font-size: 48px; line-height: 1; margin: 0 0 8px; color: var(--cream-50); }
.mk-cta h2 em { color: var(--honey-200); font-style: italic; }
.mk-cta p { color: var(--honey-200); font-size: 15px; margin: 0; max-width: 460px; line-height: 1.5; }
.mk-cta-btn { font-family: var(--font-body); font-weight: 700; font-size: 14px; padding: 14px 24px; background: var(--honey-500); color: var(--ink-900); border: 1.5px solid var(--ink-900); border-radius: 999px; cursor: pointer; display: inline-flex; align-items: center; gap: 8px; transition: transform .14s; }
.mk-cta-btn:hover { transform: translateY(-2px); }

/* FOOTER */
.mk-footer { padding: 32px 0 0; display: flex; justify-content: space-between; align-items: center; font-size: 12px; color: var(--ink-500); border-top: 1px solid var(--cream-200); margin-top: 32px; }
.mk-footer .made { font-family: var(--font-marker); font-size: 20px; color: var(--maroon-600); transform: rotate(-3deg); display: inline-block; }

/* ============ RESPONSIVE ============ */
@media (max-width: 1024px) {
  .mk { padding: 24px; }
  .mk-hero { padding: 44px 32px; }
  .mk-hero-title { font-size: 72px; }
  .mk-hero-bee { width: 140px; }
  .mk-formats { grid-template-columns: repeat(2, 1fr); }
  .mk-process { grid-template-columns: repeat(2, 1fr); }
  .mk-past { grid-template-columns: repeat(3, 1fr); }
}

@media (max-width: 768px) {
  body { overflow-x: hidden; }
  .mk { padding: 20px; }
  .mk-top { flex-wrap: wrap; gap: 12px; padding-bottom: 12px; margin-bottom: 24px; }
  .mk-hero { padding: 32px 24px; border-radius: 18px; }
  .mk-hero-title { font-size: clamp(40px, 9vw, 68px); }
  .mk-hero-sub { font-size: 16px; }
  .mk-hero-bee { width: 100px; top: 16px; right: 16px; }
  .mk-hero-stats { gap: 28px; margin-top: 28px; flex-wrap: wrap; }
  .mk-hero-stats > div strong { font-size: 44px; }
  .mk-h2 { font-size: 30px; }
  .mk-section { padding: 28px 0; }
  .mk-audience { grid-template-columns: 1fr; }
  .mk-formats { grid-template-columns: 1fr; }
  .mk-past { grid-template-columns: repeat(2, 1fr); }
  .mk-process { grid-template-columns: 1fr; }
  .mk-cta { padding: 32px 24px; border-radius: 18px; }
  .mk-cta-inner { grid-template-columns: 1fr; gap: 20px; }
  .mk-cta h2,
  .mk-cta .mk-h2 { font-size: 34px; }
  .mk-footer { flex-direction: column; gap: 12px; text-align: center; }
}

@media (max-width: 480px) {
  .mk { padding: 16px; }
  .mk-hero { padding: 24px 18px; }
  .mk-hero-title { font-size: clamp(34px, 11vw, 52px); }
  .mk-hero-stats > div strong { font-size: 36px; }
  .mk-h2 { font-size: 26px; }
  .mk-cta h2,
  .mk-cta .mk-h2 { font-size: 28px; }
  .mk-bar-row { grid-template-columns: 70px 1fr 40px; font-size: 12px; }
}