Instagram Media Kit · ItsManaswini (Sai Manaswini)

audience

who’s double-tapping.

Instagram's core is 25-34 and slightly female, with a big teens-and-twenties tail. A reels-first crowd that travels: last month 94.9% of views came from non-followers.

By age

share of followers

13-17

13.6%

18-24

22.8%

25-34

38.0%

35-44

19.1%

45+

6.5%

By gender

of total audience

52%women

Women · 52%

Men · 46%

Other / undisclosed · 2%

Top cities

by reach

Bangalore

3.4%

Visakhapatnam

3.1%

Hyderabad

3.0%

Chennai

2.2%

content mix

reels do the heavy lifting.

Reels are a bit over half the calendar but drive 95.6% of the views — they're the discovery engine. Carousels and stories carry depth and always-on presence.

Reels 66%

Carousels 15%

Stories 14%

Reels: discovery + brand reveals

Carousels: deep-dives + storytelling

Stories: takeovers + polls

Lives: Q&A + launches

momentum

reach keeps compounding.

Monthly reach is the real momentum story. Last month it jumped 177% to 37.5 L accounts — 94.9% of views came from people who don't follow her yet — and 6.3K of them stayed as new followers.

Accounts reached / month

month-on-month+177%

Jan '25AprJulOctJan '26now

performance

engagement that beats the feed.

Honey vs the regional lifestyle-creator category average. The reels travel, the saves stack up, and people actually come back.

Engagement rate16%

Category average1.7%

Saves / 1K views21

Category average8

Shares / reel9.4K

Category average3.1K

Reel completion62%

Category average38%

formats

four ways to show up.

Each format is one deliverable, with a 30-day category-exclusivity window. Bundle a reel + story set for the strongest launch.

Branded reel

A 30-45 sec reel in Honey's voice that stops the scroll. This is the format that travels furthest.

depth per carousel

Carousel post

A 6-10 slide story-led carousel, great for product detail, before/after, or a step-by-step. Highest save-rate format on the feed.

always-on per story set

Story takeover

A 3-5 frame story sequence with link sticker + poll. Fast turnaround, perfect for drops, codes, and time-boxed offers.

reach ×2 collab post

Collab post

A co-authored post that lands on both grids and both audiences at once. The fastest way to borrow Honey's reach for your handle.

the ones that travelled.

Last month's breakout reels — most of this reach came from non-followers' explore and reels tabs.

▶ 34.1L views

▶ 14L views

▶ 4.62L views

▶ 1.63L views

previous partners

brands she’s shown up for.

A small, deliberate list. Honey turns down most inbound to keep the feed from feeling like a sponsor reel.

Purpple

Malabar

Faces Canada

Dermdoc

how it works

four simple steps.

Brief

You send the goal, product, audience, and non-negotiables. We reply within 2 business days: yes / no / let's talk.

Concept

Honey's team writes concept directions in her voice. We discuss together, and lock the script.

Shoot

We shoot and deliver within the decided deadline, usually in 2-3 days for short-form content.

Ship

After editing, we take feedback, and then make any changes on that draft and we publish in Honey's usual slot! Hurray!

let’s make one travel.

Send a brief, a launch date, or just a hello. Reply within 2 business days, every time. Honey reads them all.

itsmanaswinibusiness@gmail.com →